A recent surge in popularity has seen a collection of baby lullabies surpass Meghan Markle's Archetypes episode on the US Spotify chart, currently ranking at number 77.
Despite being at the helm of the podcast, the Duchess of Sussex's digital offering has faced a decline in subscribers in the United States, with the most recent episode failing to maintain its previous standing.
The episode, titled “The Audacity of the Activist,” featured conversations with American-Iranian actress Shorah Aghdashloo and British actress Jameela Jamil.
However, it now finds itself overshadowed by “8 Hours of Soothing Music for Newborns to Fall Asleep.”
Meghan Markle's Archetypes podcast series, which has been running for 10 episodes, was once hailed as one of Spotify's top programs.
Despite this, the latest rankings show a shift in its position, with the overall series now sitting at number 22 on the American chart.
The weekly release of new episodes, accompanied by the unveiling of exciting guests, has garnered increased interest and may lead to a potential resurgence in the series' overall performance.
In a report by MailOnline back in September, Spotify faced criticism for allegedly manipulating its podcast chart to uphold Meghan Markle's leading position, despite trailing behind other notable celebrities like Joe Rogan in daily listenership.
The discrepancies between the rankings of individual episodes, such as those featuring Mariah Carey and Serena Williams, and the overarching success of Archetypes raised suspicions among listeners regarding chart authenticity.
Listeners questioned the integrity of Spotify's ranking system, pointing out disparities between episode placements and the podcast's overall standing.
Speculations arose regarding potential manipulation to favor Meghan Markle's podcast, especially in light of the lucrative deal worth £18 million struck between Spotify and the royal couple.
Industry insiders suggested that Spotify's promotional strategies might be influencing the rankings to benefit Archetypes.
As the anticipation builds for Prince Harry's forthcoming memoir scheduled for release ahead of King Charles III's coronation in January 2023, the Sussexes are navigating through a period of heightened scrutiny and speculation.
With tensions simmering in the aftermath of their book announcement, Harry and Meghan are aiming to navigate the public discourse surrounding their future endeavors with poise and diplomacy.
In the dynamic landscape of podcast rankings and celebrity endorsements, the battle for the top spot continues to unfold, with listeners closely monitoring the ebb and flow of chart positions.
The ongoing saga between Meghan Markle's Archetypes podcast and its competitors underscores the intricacies of digital content consumption and the influence of strategic partnerships in shaping the media landscape.
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