In the realm of podcasts, where celebrities and influencers aim to make a mark, success is not guaranteed for every venture.
Megan Markle’s podcast, Archetypes, produced under Lemonada Media, failed to achieve the expected level of success, leading to a significant setback for the media company.
The underwhelming performance of Archetypes sheds light on the challenges faced by both Markle and Lemonada Media in the competitive podcasting landscape.
Lemonada Media, known for its focus on social impact and storytelling, had high expectations when they signed Megan Markle for her podcast project.
However, Archetypes did not meet the financial targets set by Markle’s previous deal with Spotify.
While her previous deal was valued at $18 million, her collaboration with Lemonada is estimated to be around $1.9 million, indicating a substantial drop in value and potential regret for Lemonada Media.
Reviews of Archetypes were polarized, with some praising the content while others expressing disappointment.
There were concerns about bias in positive reviews, with suspicions that they mainly came from Markle’s dedicated fan group, the Sussex Squad.
The lukewarm response from listeners, declining viewership, and lack of sustained interest in subsequent episodes contributed to Archetypes’ struggle to maintain relevance and engagement over time.
Despite claims of being the top podcast, Archetypes failed to secure a prominent position on the Spotify charts, with Joe Rogan’s podcast consistently outperforming it.
This disparity suggests that Markle’s podcast could not match the popularity and listenership of established shows, hindering its chances of gaining significant traction and exposure in the podcasting sphere.
The disappointing performance of Archetypes offers valuable insights for both Megan Markle and Lemonada Media.
For Markle, it underscores the importance of creating compelling content that resonates with a broader audience beyond her fanbase.
It highlights the challenges of transitioning from a renowned figure in entertainment to a successful podcast host.
Lemonada Media, on the other hand, learns that not all high-profile collaborations guarantee success, emphasizing the need to consider factors beyond celebrity status for future partnerships.
As Archetypes fades into the background of the podcasting landscape, Markle and Lemonada Media have an opportunity to reassess their strategies and learn from this experience.
Markle can explore topics that appeal to a wider audience, showcasing her versatility as a host.
Lemonada Media may need to rethink its selection process for future collaborations, prioritizing long-term engagement and growth over immediate star power.
The journey of Archetypes serves as a lesson in adaptation, refinement, and innovation for both Markle and Lemonada Media in their future endeavors.
